How to use this tool
Enter revenue, ad spend and any other costs. The tool shows ROI, ROAS, profit and the break-even ROAS for your margin.
What is the difference between ROI and ROAS?
ROAS is revenue divided by ad spend. ROI also subtracts costs and shows profit as a percentage of what you spent.
What ROAS do I need to break even?
Break-even ROAS is 1 divided by your profit margin. At a 40 percent margin you need a ROAS of 2.5.